Best CRO tool ever! Recommend everyone.
I'm using it on all of my websites and always suggest it to my clients to record the complete sessions of each visitor. It helps to …
Starting at $55 per month 5000 sessions
View PricingOverview
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic…
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Video Reviews
2 videos
Smartlook Creates A Window For The User To View & Then Understand Customer Interaction: User Review
02:31
Smartlook Allows For Host To Solve Website/App Error Through Monitoring User Experience: User Review
01:54
Pricing
Pro
$55
Cloud
per month 5000 sessions
Free
Free forever
Cloud
per month 3000 sessions
Enterprise
Custom pricing
Cloud
Entry-level set up fee?
- Setup fee optionalOptional
For the latest information on pricing, visithttps://www.smartlook.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers, marketers, UX designers and developers, and help them improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.
Smartlook offers the ability to record users’ behavior in Unity games. The vendor states clients include Madfinger Games, MobilityWare, and Awesome Prototype.
Smartlook started in 2016 and currently boasts more than 2,800 paying organizations across the globe including companies like Paxful, Sky, Volvo, Vogue, Papa Johns, Miele, and Livestorm.
Smartlook Screenshots
Smartlook Videos
Smartlook helps analyze user behavior. It provides qualitative information that helps to understand in-depth what’s going on in apps and websites.
Smartlook: How Fitify uses Smartlook to understand their visitors.
Fitify is a workout app to lose weight, burn fat, build muscle & strength. Check out how Fitify uses Smartlook to understand their visitors.
Events introduction.
Events are essential for any kind of analysis. They show how users interact with content. Be it a page, video, button, pop-up window or a newly released SaaS feature. Events describes what needs to be changed to improve conversions.
Heatmaps introduction.
Heatmaps are a visual way of seeing aggregated data that shows what works and what doesn’t work. They show where people click and where they move their mouse, and how far they scroll on a page.
Smartlook SDK Recording.
This short video showcases some of the many features available for mobile app recording in Smartlook.
Smartlook Integrations
Smartlook Competitors
- Hotjar
- Mixpanel
- Heap
- Google Analytics
- Adobe Analytics
- Kissmetrics
- Webtrends Analytics
- Coremetrics / IBM Digital Analytics (discontinued)
- Crazy Egg
- Bloomreach Commerce Experience Cloud
- GoSquared
- Woopra
- StatCounter
- Amplitude Analytics
- Mouseflow
- Inspectlet
- SessionCam (discontinued)
- Lucky Orange
- Jaspersoft
- VWO
- Contentsquare
- Siteimprove
- UserReplay
- Medallia Digital Experience Analytics
- SeeVolution
- Appsee Mobile App Analytics
- Twilio Segment
- Flurry Analytics
- data.ai
- Localytics
- Adjust by AppLovin
- Mobivity
- Kochava
- CleverTap
- Fullstory
- Matomo (formerly Piwik)
Smartlook Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
Smartlook Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 40% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 20% |
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Reviews and Ratings
(300)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve customer engagement. Users have gained valuable insights into visitor behavior through Smartlook's qualitative analytics, allowing them to address glitches and bugs on their websites and make them more user-friendly. The data provided by Smartlook has been widely shared across companies, enabling them to identify website issues and improve their marketing efforts. Smartlook's powerful features, such as recording video visits, building click maps and heatmaps, and creating sales funnels based on triggered events, have helped users solve debates about customer interactions with website tools, leading to increased conversion rates.
In addition to marketing, Smartlook has proven its worth in various other areas. It has been crucial in understanding visitor behavior on case-law database websites and improving user understanding through tutorials. It has also been instrumental in optimizing websites by identifying missing parts, areas where visitors stop, and the best parts that keep their attention. For small businesses, Smartlook is an essential tool for optimizing websites, identifying trouble areas, and creating a great customer experience. Users across different roles within organizations have seen major improvements in user experience and customer service initiatives through the valuable insights provided by Smartlook.
Web developers have found immense value in using Smartlook to gather feedback from clients, understand how they use websites, and identify any problems they may encounter. The software has also helped identify issues and pain points within apps, leading to informed decision-making and better solutions. With its ability to provide complete and relevant information about navigation, clicks, and behaviors, Smartlook helps users maximize conversions and make informed decisions for UX optimization.
Overall, users highly recommend Smartlook for organizations looking to better understand user needs, identify website issues, and improve services. It has been used across different departments to gain insights into different parts of products and track user behavior. From optimizing website performance to analyzing user interaction with websites, Smartlook proves to be a valuable tool for driving website and business decisions.
User-Friendly Interface: Users have consistently praised the user interface of Smartlook, with many stating that it is very user-friendly and intuitive. Several users have mentioned that the interface allows them to easily interact with the platform and perform tasks efficiently. The intuitive nature of the user interface has made it easy for users to navigate through different features and functionalities.
Valuable Filtering Options: A significant number of reviewers have appreciated the ability to filter user session recordings and heatmaps in Smartlook. This feature has allowed them to focus on specific behaviors or actions and gather valuable insights. Users liked how they can easily filter and drill down into specific interactions or areas on their websites, enabling them to closely analyze certain metrics or customer behaviors.
Convenient Data Sharing: Another common positive aspect highlighted by users is the easy share functionality of Smartlook. Many customers found it convenient to share important data, findings, and insights with their team members or stakeholders using this feature. This capability enables effective collaboration within teams and helps ensure that everyone involved has access to relevant information for decision-making purposes.
Confusing User Interface: Users have found the user interface of the product to be challenging to navigate and understand, resulting in difficulties when trying to complete tasks. They have mentioned that certain features are not intuitive and it takes time to figure out how to perform specific actions.
Unhelpful Customer Support: Some reviewers have expressed frustration with the lack of helpfulness from customer support. They have reported receiving unresponsive or unsatisfactory assistance when encountering issues or seeking clarification. Users have mentioned long response times and difficulty reaching a resolution for their problems.
Limitations in Free Version: Users have mentioned that the free version of the tool has certain restrictions. For example, they are unable to create funnels and adjust the playback speed of sessions without upgrading to a paid plan. This has been seen as a limitation for those looking for more advanced functionalities without having to pay for them.
Users commonly recommend trying Smartlook to analyze customer experience and understand user behavior on websites. They suggest using the tool to gain insights into user journeys and solve hidden problems. Additionally, users recommend Smartlook for various website roles, including website owners, designers, and programmers. Many users consider it a must-have tool for anyone who wants to improve their website or blog's performance and create a better user experience. With its affordability compared to competitors, Smartlook is a valuable tool that provides a comprehensive view of users and websites.
Attribute Ratings
Reviews
(1-20 of 20)Companies can't remove reviews or game the system. Here's why
July 07, 2022
Don't waste time looking for other systems: Smartlook solves all the problems that others do, but at a fair price.
We use it to watch the recordings and get insights into users' behavior. We also use it to match the user's GCLIDs with our CRM system and look into what they did before sending a form.
- Recordings of users navigation.
- Heat maps of website consumption.
- Creating funnels.
- I would like an option to watch the recordings in a popup window or a panel within the same screen.
- We miss the option of creating folders or tagging the recordings.
October 27, 2021
Extremely satisfied customer!
Smartlook allows our company to see how our website's front end is being used. It helps us address unknown issues with our website. Smart looks ease of use allows us to filter errors/rage clicks. It's simple to use for even novice users who have no background experience as Smartlook lays everything out for new users.
- User session recordings.
- Filters data (IP/Rage Clicks/Specific URLs/Users/etc.).
- Almost real-time recording sessions.
- User session recordings could load faster (real-time would be great).
- Heat maps should be available upon submitting a specific URL. We've had one that's been stuck on "generating/loading" for months. Not sure what happened.
October 25, 2021
Smartlook... a smart choice for agencies
We use Smartlook on our own website and across our client's websites to monitor their user's browsing trends and allow us to identify any bottlenecks and room for improvement in conversion rate. The software is used primarily in our marketing team, but the developers often join in with analysis meetings to discuss and implement solutions.
- Heat mapping.
- Screen recording.
- Conversion recording (form fills).
- One shortcoming (made worse by GDPR) is that of data sharing to other tracking software.
October 24, 2021
Great product at a great price!
It is being used by the marketing team in order to demonstrate ROI when deploying new collateral across the website and measuring how old collateral is performing across the website. The whole organization uses this information to decide what we need to improve and areas that are performing well. It's invaluable when determining what prospects are doing on our site and what information they are consuming.
- Journey mapping.
- Prospect insights.
- Conversion rate optimization.
- I think single customer journeys need more work.
- Prospect logging and filtering.
- Folders to decide where prospects can go.
- Filters to weed out bots.
October 22, 2021
Helpful App to Evaluate Your Website
Smartlook is currently being used to evaluate and test the design and functionality of our website. It helps us test and identify what features are working or not.
- Recordings are pretty easy to view and use.
- Smartlook's website is pretty simple and intuitive.
- User management on Smartlook's website works well.
- Heat maps can use some improvement.
October 21, 2021
Smartlook Review
Score 9 out of 10
Vetted Review
Verified User
We have been using Smartlook from the very beginning. It helps us to analyze the website by how customers are engaging with it and helps us to make better decisions in terms of marketing. They offer a lot of features which help us to analyze the website performance even the recording is so clear and they will tell us how and where the user is going and their behavior, and it helps us to make our product better.
- Recording.
- Funnel creation.
- Heatmaps.
- Sources combination.
- GA 4 support.
- Apps recording should be easy setup.
October 21, 2021
Smartlook Review
We use SmartLook to see how people are interacting on our website to make sure that the content and layout are user-friendly. If it's not then we can change it. If it is then we leave it. Without Smartlook we would not be able to do this.
- Record.
- Ability to narrow down search criteria.
- User friendly.
- Heat maps.
- Being able to delete the recording when viewed.
Score 9 out of 10
Vetted Review
Verified User
We use Smartlook to understand how users use our mobile apps. I believe it is a very useful tool to analyze the user journey, find problems, or issues that users are facing and improve the overall user experience. In our company, Smartlook is used by people from different departments to have insights on different parts of our products.
- Recording users' sessions.
- Filter recording based on user segmentation or events.
- Easy integration
- Sometimes the dashboard could be easier to understand.
- User heat maps are not so easy to use for unity apps.
November 13, 2019
A valuable resource for digital marketers
Score 10 out of 10
Vetted Review
Verified User
It's being used to track and evaluate user behavior on a website. The hope is to collect and analyze the data to see where the gaps, trouble spots and positives are on the website in order to help fulfill marketing and agency goals. It is being used by one person and then presented to a team.
- Recordings are very thorough.
- Heat maps are especially useful.
- The scrolling overview is useful.
- Funnels were a little difficult to understand.
- Events were OK.
November 12, 2019
Great product to help improve on-page conversions!
I use Smartlook with all of my clients' websites to help inform our digital marketing planning and progress toward goals. A common issue we use Smartlook to address is how to increase on-page conversions. We use the heat map tool and recorded user stories to see how users are interacting with the site to improve conversion navigation.
- Heat mapping.
- User story logging (videos of what users are doing on-page).
- Very small learning curve on set-up and use.
- Easily integrates with Google Tag Manager.
- Certain sites seem to block the heat mapping tool—especially around clicks.
- Data Studio integration for heat maps.
- It would be great if the heat map could index the entire site instead of entering each page one-by-one.
November 06, 2019
A casual review of Smartlook
Smarklook is being used by the marketing department only and we are using it to create heat maps so we can have a better understanding of our website"s user behaviors. Besides that, the tracking function is quite helpful as well. Being able to see how the users actually interact with our websites helps the marketing team develop the website into the next level.
- Heatmap function
- User behavior tracking
- Pricing is customizable and reasonable
- Should have connected with google analytic
- Should be able to tell the reference difference (like youtube ads and search ads)
- The free trial should seriously have more monthly session
October 09, 2019
Good experience and customer service
We use Smartlook for creating webpage heatmaps and recording visitor journey, in order to observe user behavior and increase conversion across the site.
- Able to create new heat-maps on the free plan.
- Nice interface.
- Great filtering.
- When creating visitor records, I want to be able to create filters so I can selectively record/not record certain range of users.
September 26, 2019
A Need-to-Have Marketing Tool
Smartlook is used mainly to see how website visitors interact with our website. Our marketing department mainly uses it, but the information is shared across the company. It has helped us address website issues such as realizing visitors think something is a button when it really isn't. The information it has provided us has been valuable and helpful for our marketing.
- Heat Maps - It gives you a better idea of where you're customers are looking on your website.
- Visitor Recordings - It gives us an idea of what the flow is when they get to the website.
- Rage Clicks - This alerts us to things visitors think they should be able to click, but can't.
- I wish it integrated with HubSpot so we could tie the information together.
- I wish there were recommendations for funnels to better understand the visitor's journey.
- I wish there was a way to archive Heat Maps and not have to delete them.
August 27, 2019
Absolutely phenomenal
Score 10 out of 10
Vetted Review
Verified User
Smartlook is being used across the whole organization as every department can benefit from seeing what areas we are failing customers on and what areas can be improved.
- Amazing heatmaps.
- The recording capabilities are second-to-none.
- Well priced and phenomenal features.
- Nothing that I can think of at this time.
We use Smartlook for several of our projects as a solution to record the behavior of users on our websites.
It's a really good solution for:
It's a really good solution for:
- Recording video of the visit.
- Building click maps and heatmaps of the pages.
- Building sales funnels based on events that were triggered on the website.
- Make custom filters for the videos based on events, so you can segment videos you really need to watch.
- Recording video of the user's visits to a project website.
- Creating a heat map and click map for selected page on website.
- Creating custom events that allows to filter videos and watch only very important visits.
- Building sales funnels and track conversion and drops on every step.
- Providing analytics and custom reports to analyze visits.
- A trial version is available.
- No integration with Google Tag Manager to automatically implement custom events.
- No examples for code integration.
- No ready integration with CRM systems, you should build your own integration.
October 22, 2018
Learn before you make a move
I use this app to see how my clients interact with our website
- Easy to use
- Easy to install
- Friendly interface
- Good tutorials
- I think a good improvement would be a connection with Mautic or other marketing automation apps
- I would like to integrate Smartlook with Google Tag Manager so you can track events and see them in the video
September 17, 2018
New to Smartlook and loving it.
Smartlook is being used for testing purposes. I discovered it about 6 or 7 months ago, so we are new to it. It is being used to see the activity of visitors on our site.
- I love how it captures video of what's being done by a visitor. It allows us to better design and layout a page.
- It's really organized well and the heatmaps are very useful.
- The Smartlook team always seem to be adding features. I see there are funnels now. This is great.
- Sine the introduction of funnels, I am assuming Smartlook is getting into marketing. I think having some sort of marketing automation or at least integrations with other marketing automation software would be nice.
- A longer period for the trail.
- A white label version. This software is great and would be a nice offering to sell to clients.
September 03, 2018
My honest Review about Smartlook
I use Smartlook on my online store which is affiliated to my Blog. It has helped me to see the issues and difficulties that visitors had while visiting my online shop and hence enabled me to fix it
- Ability to record visitors' journies from the landing page to the very time they leave my page
- Records events and heat maps hence enabling you to know your most visited page on the store
- It also made it easy for me to decipher what problems my store had and to fix it
- I would prefer that they explain their terms more, I found it difficult to configure the events part
August 31, 2018
Smartlook is great!
Score 10 out of 10
Vetted Review
Verified User
We're using Smartlook to understand the user behavior in our site, it has been very valuable and has actually helped us detect some critical bugs and improvements to our webpage that have increased our conversion rate.
- Great at tracking user behavior
- You can also do conversion funnels easily
- The heat maps are also a great tool
- No cons so far
August 23, 2018
Getting smarter with Smartlook
We primarily use Smartlook in the digital marketing department. Insights from Smartlook recordings, heatmaps, and funnels have been turned into actionable items from user experience improvements to customer service initiatives. We've made major improvements as a result of Smartlook's tools.
- The heat map scrolling feature helps us understand how much information our users are seeing and where they are dropping off.
- The user recordings have been instrumental in creating user experience roadmaps.
- The funnels have been very helpful in identifying where prospects are dropping off before becoming leads.
- It would be nice if IP to company identification was displayed on recording profiles.
- Often times stylesheets don't render properly and make the navigation section look bad.
- Navigation drop downs do not get displayed when users click.